PROFESSIONAL SERVICES
ACCELERATE NEW BUSINESS GROWTH
The cost per lead in professional services is often in the hundreds of dollars, and sometimes even thousands - sometimes a single cost per click can be over $100 - and that's before all the costs you have spent on your web site, marketing activities, and marketing tech.
Given every lead costs a lot, it's important to ensure every lead counts - at the same time studies show that prospects don't generally appreciate cold-calls, and often the people you want to connect with are the hardest to reach.
We help you to bridge the gap between marketing technology and a sales call, by warming up your prospects via video - to those people who you want to reach but are the hardest ones to get a hold of.
RE-IGNITE RELATIONSHIPS
Businesses selling professional services know how important it is to generate repeat business from their customers - as the saying goes, it's far more cost effective to sell to an existing customer than a new one.
Many professional services businesses rely on relationships, and it's common these relationships suffer after projects have wrapped up and priorities change.
CX Video helps you re-ignite personal relationships with customers that have stalled over time, ensuring that even if your last piece of work was a long time ago, you're bringing your human element to the front and helping past customers re-engage with you.
CREATE DELIGHTFUL SERVICE EXPERIENCES THAT REDUCE ATTRITION
We all know poor service experiences frighten customers away, and in the case of B2B, a Zendesk survey found 66% of respondents did not make any further purchases.
Respondents in this same survey reported that good customer service was the most important factor impacting trust - and trust is what drives ongoing business relationships.
Using our connectors to Zendesk and other ticketing systems, you can ensure that even poor service experiences are turned into positive ones - resulting in higher customer retention and better bottom line results.